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ANDREA SERRANO OF CHARLESTON SHOP CURATOR PICKS HER #FEEDFAVES

Andrea Serrano created her fashion blog, Charleston Shop Curator, to showcase the diversity of style in The Holy City. Andrea’s appreciation of fashion spans from street wear to high fashion to vintage, and she draws inspiration from many House Account shops in Charleston. In a previous fashion venture as the Costume Shopper for the Lifetime television series Army Wives, she discovered the beauty of shopping local. She presently does freelance styling and producing for editorial, advertising and commercial shoots as well as personal styling. Working with many House Account shops on a daily basis, Andrea certainly knows where to scope out the gems in Charleston.

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The Charleston Shop Curator blogger and stylist recently let us in on her favorite picks from her House Account feed. Take a look at Andrea’s favorite finds from the Charleston boutiques on HA…

1. Coming soon! at Sam’s Closet.

I’m drooling over these boots! The straps give it a rocker edge.” - AS

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2. Sapphires and diamonds at Theodosia Jewelry.

You can’t go wrong with Theodosia jewelry. It’s the perfect combination of boho luxe with a dash of vintage.” - AS

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3. Opals at Theodosia Jewelry.

These earrings are pretty much perfection. The opal stones can go with any color outfit.” - AS

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4. Double Trouble at Pink Dot Beauty Bar.

I love it when 1 piece of makeup does double duty like this 2 in 1 lip color and blush. This shade of red is the perfect pop!” - AS

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5. Fit and Flare at Berlin’s for Women.

I love this silhouette, it’s so good on so many body types. The contrasting fabric on the sides gives it a slimming effect which is always a plus.” - AS

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6. Melissa + Karl at Berlin’s for Women.

What a genius collab - Karl Largerfeld for Melissa Shoes! His iconic sunglasses make these flats ultra hip.” - AS

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7. Crystal constellations at Moon and Lola - Charleston.

These zodiac pendants are the perfect birthday gift!” - AS

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8. Moto Jacket at Simply J Boutique.

The unexpected bright color on the moto jacket makes me happy.” - AS

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9. Bumble bee bangle at Croghan’s Jewel Box.

Catching a buzz with this bee bangle. It’s cute and quirky.” - AS

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10. Large goldbug cuff! It’s dramatic! at Croghan’s Jewel Box.

I love this cuff! It looks like something Cleopatra would have worn.” - AS

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11. Kaleidoscope Maxi at Haute Hanger.

I love the pattern on this maxi. The colors and pattern are a winning combination.” - AS

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12. Lovely in Lela at The Finicky Filly.

This dress is out of this world. The design is so modern but with a hint retro, my favorite combo!” - AS

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13. Etnia Sunglasses at Out of Hand.

You can never have too many sunnies, especially when there’s so many good ones like these out there.” - AS

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To see more on Andrea’s style and learn about how she uses House Account to shop at the best local stores around Charleston, you can visit Charleston Shop Curator and follow Andrea on Instagram.

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#TuniTuesdays at @mecoxgardens. #mecoxgardens #palmbeach #houseaccount #shopwithHA

#TuniTuesdays at @mecoxgardens. #mecoxgardens #palmbeach #houseaccount #shopwithHA

Gowns for days. @capitolclt presents @giambattistapr Couture Collection No. 7 at The Duke Mansion in Charlotte. #capitol #charlotte #giambattistavalli #houseaccount (at The Duke Mansion)

Gowns for days. @capitolclt presents @giambattistapr Couture Collection No. 7 at The Duke Mansion in Charlotte. #capitol #charlotte #giambattistavalli #houseaccount (at The Duke Mansion)

Gowns for days. @capitolclt presents @giambattistapr Couture Collection No. 7 at The Duke Mansion in Charlotte. #capitol #charlotte #giambattistavalli #houseaccount  (at The Duke Mansion)

Gowns for days. @capitolclt presents @giambattistapr Couture Collection No. 7 at The Duke Mansion in Charlotte. #capitol #charlotte #giambattistavalli #houseaccount (at The Duke Mansion)

Party straws and fish dishes are back in stock at @opendoorshop on House Account! 🍹🐟 #opendoorshop #charleston #shopwithHA #houseaccount

Party straws and fish dishes are back in stock at @opendoorshop on House Account! 🍹🐟 #opendoorshop #charleston #shopwithHA #houseaccount

Special delivery to the HA office! Thanks for the T&T swag, @twineandtwigstyle! #twineandtwig #houseaccount #charlotte #shopwithHA

Special delivery to the HA office! Thanks for the T&T swag, @twineandtwigstyle! #twineandtwig #houseaccount #charlotte #shopwithHA

Enter to win the beautiful Rendezvous Satchel by @marieturnor just by following @shopsaintcloud on House Account! Find Saint Cloud in the #Houston region of the shop list on the app. Link to download House Account in our profile. Winner announced tomorrow! #houseaccount #saintcloud #giveaway #marieturnor #shopwithHA

Enter to win the beautiful Rendezvous Satchel by @marieturnor just by following @shopsaintcloud on House Account! Find Saint Cloud in the #Houston region of the shop list on the app. Link to download House Account in our profile. Winner announced tomorrow! #houseaccount #saintcloud #giveaway #marieturnor #shopwithHA

Spotted at @aquariusboutique: HA designers @sea_elise & @lfjewels, looking good together! #shopwithHA #seaelise #lizziefortunato #aquarius #sanantonio #houseaccount

Spotted at @aquariusboutique: HA designers @sea_elise & @lfjewels, looking good together! #shopwithHA #seaelise #lizziefortunato #aquarius #sanantonio #houseaccount

@tibipr coat at @willowboulder on House Account. #shopwithHA #houseaccount #willow #boulder #tibi #fall #coat

@tibipr coat at @willowboulder on House Account. #shopwithHA #houseaccount #willow #boulder #tibi #fall #coat

MEET SARA JESSOP, OWNER OF AQUARIUS

After designing jewelry for nearly four years, Aquarius owner Sara Ash Jessop decided to channel her creativity into opening a boutique in October of 2010. Jessop seeks out classic looks with just the right twist of edginess to ensure her clients leave feeling confidently original. Within the shop’s turquoise walls you can find jewelry, clothing and handbags by designers including Clare Vivier, Frame Denim, Mara Hoffman, Clover Canyon, Suzanna Dai and House Account’s Lizzie Fortunato.

Get to know more about the woman running the show at Aquarius

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Hometown: San Antonio, TX

Style Icon(s): Gwyneth Paltrow, Jenna Lyons and Cate Blanchett

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Words to live by / favorite quote: I love the Greek word “meraki,” a verb meaning “to do something with soul, creativity or love; to put something of yourself into your work.” And more playfully; forget the rules, if you like it, wear it.

How would you describe your style? I love things that make a statement. I’m not really a girly girl, but I try to pay attention to a sort of formula, which consists of something masculine and something feminine proportionately pulled together with something that makes a statement. I like to pair classic go-to pieces with edgy pieces.

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Item from your closet you can’t live without? I strive to have a very classic oriented closet because I crave an edgy accessory whether it’s a standout shoe, piece of jewelry or handbag. I always have Yosi Samra flats because they are sooo comfortable, a great baggy pair of boyfriend jeans, leather pants, and a blazer. A blazer is a necessity for any season and looks great with any outfit. 

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Tell us the story behind Aquarius! After designing jewelry for nearly four years, I saw a thirst from women for something different in the retail market around town so I decided to channel my creative energies into this local, contemporary women’s boutique. Since 2010, I have been trying to mix eclectics with timeless pieces to bring San Antonio shopping an edge. Once the store was established, I decided to make it into an art gallery as well. I showcase various local artists to inspire not only wearing beautiful things but investing in them too.

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What is the best part about running shop in San Antonio? I wanted the store to match the progressiveness of San Antonio economically and structurally and be fashion-forward. I love helping customers find timeless looks mingled with a contemporary savvy to leave them feeling confidently original. San Antonio has a very unique client that is both laid back but funky and loves something different, so it is fun to appeal to that aesthetic. The space is meant to go beyond a shopping experience to be one that inspires and merges local culture with fashion.

Favorite local spots in San Antonio? Restaurants, shops, watering holes? It is so fun to live in San Antonio right now because it is growing and emerging so much in culture and vibrancy. As a Texas native, I cant live without my local Mexican stop, El Jarro. Feast, Hot Joy and Barabaro are some other great new restaurants. I love an intimate bar downtown that will always have a great dirty martini or glass or red wine such as Brooklynite or Ocho. Blue Star Contemporary Art Museum is one of my favorite places to experience the wonderfully curated.

What are some of your favorite items in store right now? I am loving our Seraphine raw stone cuffs and chokers. I also love the Wilt jumpsuits. They are so comfortable and great for any occasion. The fall collection of Lizzie Fortunato makes me so incredibly happy. I’m also so excited to partner with Apolis for their City Series Market Bags which help promote our community as well as support underprivileged communities in Bangladesh.

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Most interesting designers you’ve had the opportunity to meet? Throughout owning a store, I have met a lot of designers who had never sold in San Antonio before and a lot of emerging designers who needed to reach the more fashion forward shoppers of San Antonio. Lizzie and Kathryn Fortunato inspire me so much. Anything they do is gold to me and I have loved introducing them to my shoppers. I love meeting inspired designers like Yosi Samra and Mara Hoffman and Rozae Nichols of Clover Canyon who are interested in my store and how their products are selling to my customers.

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What do you love about House Account? I think it is so wonderful because it caters to a woman on the go that wants every store she loves at her fingertips. It closes in the gap between our customer and the brick-and-mortar location and keeps the lines of communication and sharing between a store and customer on such a better level. 

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Click here to follow Aquarius on House Account. Don’t have House Account? Download the app from the iTunes App Store.